Using Janes to identify export opportunities

This case study utilises content from:

• Janes Defence Budgets
• Janes Defence Industry and Markets
• Janes Markets Forecast
• Janes Defence Equipment and Technology
• Janes News Modules

Understanding the budgetary environment

Subscribers to Defence Budgets can gain an understanding of the budgetary environment and outlook, including addressable defence investment. In this example, we’ll look at the European Union which can be viewed at a regional or country level.

Country focused with detailed analysis

Summary spreadsheets provide a view of regions, treaty organisations and country comparisons.

Understanding market entry strategies

Subscribers to Defence Industry and Markets can gain an understanding of the market entry strategies, procurement procedures and offsets. Gain insight into areas including third country access rights and offset requirements via Market Reports.

Procurement procedures

Market entry strategies

Offset requirements

Understanding the local investment environment

Defence Industry and Markets provides detailed market reports to help you understand the local investment environment.

Understand the status and appeal of 59 world defence markets

Subscribers to Defence Industry and Markets have access to Market Potential Index (MPI). This powerful tool provides an assessment of the status and appeal of 59 of the world’s defence markets based on factors including defence investment; defence industrial capabilities; procurement procedures and protocols; trade mechanisms; embargo status; and political, economic and security considerations. Each market can be ranked against 36 ratings to enable you to understand whether your chosen country has a positive or negative appeal.

Understand the obligations relating to exports

The exports section of Market Reports provides detailed insight including total orders; authorities; end user controls; licences; legislation and defence export strategies.

News and analysis enable you to build a clearer picture

In this example, we will use news content to understand the significance of PESCO and EDF on EU procurement and R&D co-operation.

Detailed insight on aerospace and defence companies across the globe and the equipment they are involved in the production of

Janes companies intelligence supports competitor, partnership and M&A analysis by providing insight into over 19,000 organisations by country and capability. For example, using Jane’s we can identify companies based in France who are involved in the production of tactical communications.

Understand the capabilities of your chosen piece of equipment

Using Defence Equipment and Technology Data Analytics you can quickly understand the capabilities of your chosen piece of equipment. In this example the SB-130C/GY.

Using Janes analysis to anticipate customer requirements

Derived opportunities contained in Markets Forecast represent Janes analysts' anticipation of requirements prior to a customer announcement and without benefit of any other source. These estimates can be based on ageing inventory, R&D investments, compatibility requirements, market trends, buying patterns, technology drivers or geo-political issues that may reasonably create a requirement that the customer may not currently foresee or acknowledge.

Using Janes analysis to understand the competitive landscape within a market

Markets Forecast also provides insight into suppliers across 19 defence markets, in the example the suppliers within the radio/terminals segment of the military communications market in France.

What we now know ...

Using a combination of Janes content we have built up a picture of the export market in EU countries, taking the military communications market in France as an example.

We used:

• Defence Budgets to gain an understanding of the budgetary environment and outlook, including addressable defence investment.
• Defence Industry and Markets to gain an understanding of the market entry strategies, procurement procedures and offsets.
• Market Potential Index (MPI) to provide an assessment of the status and appeal of 59 of the world’s defence markets.
• Aerospace and Defence Companies and Markets Forecast to support competitor, partner and M&A analysis.
• Defence Equipment and Technology data to understand the capabilities of systems within our chosen market.
• Markets Forecast to anticipate future requirements.
• Finally, we used News to keep up to date with related news, events, market trends and technological developments.