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Assessing Competitors in the Military Aircraft Market

The case study that follows demonstrates how Janes can help you to assess competitors in the military aircraft market.

This case study utilises content from:

  • Janes Markets Forecast
  • Janes Defence Industry and Markets
  • Janes Defence Procurement
  • Janes Defence Equipment and Technology

Understanding competing platforms and potential customers

Janes Markets Forecast allows subscribers to not only identify where there is revenue available for industry within their chosen market, it also gives insight into the market by platform and country. In this example we will look at Military Aircraft.

Janes-Case-Mil-Aircraft-Comp-Country-Platform

Understanding the competitive landscape

Subscribers to Janes Markets Forecast can gain insight into the key players within each of the 19 markets covered. The chart provides an overview of the total programme value by supplier. From the main chart you can drill down to gain an understanding of the top ten programmes of your chosen organisation.

Janes-Case-Mil-Aircraft-Comp-Country-Supplier

Detailed insight into defence organisations and their capabilities

Janes delivers the very latest information on organisations and what shapes their environment. Subscribers to Janes Defence Industry and Markets content can view company structure, equipment category overviews, equipment lists and the latest news. Subscribers who also have access to Jane’s Defence Equipment and Technology and News content are then able to link directly through to equipment profiles and news content for further insight.

Janes-Case-Mil-Aircraft-Comp-Company-JADC-AVIC

Detailed programme analysis

Subscribers to Janes Defence Procurement content can view detailed programme analysis and follow its progress with information updates on developments and milestones. In this example we’ll look at the PLANAF J-10A/B Procurement Programme.

Janes-Case-Mil-Aircraft-Comp-Def-Procurement

Comparing platforms

With market-leading insight, subscribers to Janes Defence Equipment and Technology content can access a wealth of technical specifications and characteristics. Those who have access to Data Analytics can also make comparisons between platforms quickly and easily. In this example we will stay with the J-10 comparing it to the F-35.

Data Analytics subscriber view:

Janes-Case-Mil-Aircraft-Comp-Equip-J10-F35

Full profile view available to Defence Equipment and Technology content subscribers.

Janes-Case-Mil-Aircraft-Comp-Equip-J10-Profile

What we now know ...

Using a combination of Janes content we have built up a picture of the military aircraft market and the main suppliers and the capabilities of their platforms.

We used:

  • Janes Markets Forecast to view awarded opportunities by platform and country within the Military Aircraft market. We then analysed total programme value by supplier to understand the competitive landscape.
  • Taking AVIC as an example, we used Janes Defence Industry and Markets to view company structure and products.
  • Janes Defence Procurement enabled us to follow developments of the J-10 procurement programme which is linked to AVIC.
  • Finally, we used Janes Defence Equipment and Technology to understand and compare the specifications and capabilities of the J-10 and F-35.